Mobile Landscape
- SMS is an abbreviation for Short Message Service or otherwise known as text messaging.
- Approximately 10 billion text messages are sent per month in the U.S.
- US market now has over 204 million mobile subscribers (CTIA, Sept 2006)
- From 2004-2005 SMS Traffic grew 350% in the U.S. (CTIA- Cellular Telecommunications Industry Association)
- People between the ages of 18-27 are the widest users of text messaging, according to a study by the Pew Internet & American Life Project.
- Today, there are more cell phones than landline phones
- 36% of small and medium sized businesses intend on using SMS platforms to reach their customers in the next 12 months. (I-Newswire, 10/15/05)
- 2.2 billion cellphone users worldwide-twice the number of Internet users, according to Harris Research.
