Case Studies

Examples how Text Messaging can be used

HIGH SCHOOLS/Universities

Text Messaging can be used in a High School/University by:

• Alert parents on changes in sports schedule, school closing, emergency alerts

• Alert students, staff, parents on special events, news about the school and teams scores.

• Use as a tool to promote certain activities to drive attendance

• Use as a tool to gather information whether it’s a poll question or for a study for a particular cause

• Post responses on school’s website

• Use as a tool for the administration to broadcast announcements to only faculty

• We work with the students and faculty to come up with their own ideas for enhancing/promoting the school or finding better ways to communicate with the community. 

BUSINESS

Text Messaging can be used in a small to medium business by:

• Alert customers of special promotions, news, and changes

• Send out a coupon

• Send out alert to visit their website

• Build a powerful opt in database of customers who can be targeted with product or promotion information

• Allows businesses a new way of promoting their service or product.

• Attracts sponsors as an extension to existing sponsorship (i.e…FanTrivia sponsored by X Company)

• Become leader in a new growth model in marketing.

TEXT MESSAGING verses DIRECT MAIL

Example of Saving Money with Text Messaging versus Direct Mail

Direct Mail costs today include:

• postage, paper, ink and handling.
• time and design charges.

Let’s say you have a 10,000 piece direct mail campaign.

Experience explains that most direct mail or telemarketing programs cost between 40¢ and $1.00 per contact.  Let’s say on average the cost per contact is 65¢.

Direct Mail Cost: $6,500 on a 10,000 piece direct mail campaign.

Direct Mail Average response rates range between:

2 per thousand (.2%) and  20 per thousand (2%).

Cost Breakdown:

On a direct mail response rate of 2%

• generates 200 leads for a $6,500 investment (10,000 x 65¢)
• cost per lead is $33 ($6,500/200)
• closing ratio is 25%
• results in 200 leads into 50 sales.

Conclusion: Direct Mail cost per sale is about $130 (6,500/50).

Text Messaging data shows about a 10% response rate.

From the 10,000 customer campaign at a 10% response rate the following improvement occurs: Increase of 200 leads goes to 1,000 and with a 25% close rate increases to 250 sales. This increases sales by 4 times!!!!

Don’t have to waste your time on advertising design, finding the right target audience, media, purchasing databases of names, fighting deadlines, size counts, measurements, etc.. Let TeamUP Mobile help you with and affordable, state-of-the-art mobile marketing campaign.